The sponsorship activities carried out by the Company cover four main areas:
- sports sponsorship – including sports associations, sports for children and teenagers, academic sports, and local initiatives in sports development,
- sponsorship of activities related to education, research & development area, innovation, popularization of knowledge and public education at various levels,
- cultural sponsorship – support of theatre and opera events, music festivals, concerts, cultural events, film production, etc.,
- sponsorship of social and historical activities referring to the history of Poland, including patriotic events beneficial for the whole society.
Sponsorship is established after a thorough, individual, substantive and economic assessment of every project. Therefore, applications should contain detailed information which allows for an analysis of the costs of reaching recipients, including a comprehensive description of all ATL, BTL, and PR activities.
As part of the description of activities, please indicate the type of media, the number of issues, the range, circulation, formats, and locations of outdoor media, and a description of the planned ambient activities and online activities on the Internet and social media.
In the case of BTL activities, the description and format of the materials as well as the area of the information about the sponsor and the number and description of events during which information about the sponsor will be displayed, should be additionally specified.